The arrival of Covid-19 has changed the dynamic of evangelism.
Many congregations had to scramble when people were not allowed to gather in public settings. Live streaming of worship services or taped messages were loaded onto a website and members faithfully viewed them at home. The digital world was embraced, and churches will not be letting go of this invaluable form of communication.
Communicating the gospel through the internet — digital evangelism — has now become an important component for every congregation to adopt to help spread the Word.
In response to this changing dynamic, Praise and Proclaim now includes a strong digital evangelism component with every outreach initiative. We help congregations construct digital platforms to give reasons for the hope that believers have in Christ. The pastor(s) at each congregation produce a short three-to-four-minute video and provide a call-to-action to learn more. A digital advertising (Facebook, Instagram) campaign is launched to people in their community and members are trained how to use digital evangelism for their personal witness. Through a link to the digital platform (or landing page), members can apply Praise and Proclaim's methodology to gain an audience and plant seeds of the gospel.
A participating congregation is provided with this link that helps them walk through the digital evangelism process. It includes a video that explains the campaign and a list of next steps.
Every congregation has the freedom and opportunity to create messages and produce videos that best fit their production capability and comfort levels.
Here are examples of the most recent landing pages that Praise and Proclaim constructed for congregations during their outreach initiative:
A call-to-action on the landing page provides an opportunity for people to learn more. Through registering to receive more information or to download an e-book, a person's email address is collected for further follow-up. A series of automated emails is produced and sent out via Mail Chimp with the ultimate goal of inviting a person to attend a Bible information class.
A Praise and Proclaim in-depth webinar with three panelists about how to launch a digital evangelism campaign. [Note: To access the webinar, a person needs to provide name and email address.]
Contact Dave Malnes
President, Praise and Proclaim Ministries
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